ISO Color Preserve Cleanse is an advanced, moisturizing shampoo gently cleanses while preventing hair color from fading with ISO's exclusive Solar-Seal 3, a sun-activated polymer that protects hair color.
Apply to wet hair. Lather, massage and rinse. Follow with Color Preserve Condition.
Mild Cleansers and Foam Boosters: Gently remove dirt and buildup without stripping hair of its color.
Humectants: Balance Moisture levels in the hair.
Guar Gum: A lightweight protectant that prevents color fade and seals the cuticle for smooth styling and superior shine.
Body-Building Polymer: This cationic conditioning polymer improves wet- and dry-comb and adds gloss, smoothness and manageability.
Solar-Seal 3 (a blend of the following):
Vitamin C: This powerful antioxidant helps protect hair color against damaging free radicals.
UV Protectant: Protects hair against the sun's damaging UVB rays.
Silicones: Improves hair's wet- and dry-comb properties and enhance shine.