Affirm Moisturizing conditioning shampoo is formulated exclusively to enhance and preserve tone in color-treated hair. It is the same formula as Keracare Moisturizing Color Shampoo for Color-Treated Hair. It gently and thoroughly cleanses the hair and scalp and contains Fiber Strenghtening compounds.
Gently and thoroughly cleanses hair and scalp. Protects hair from the fading and dulling effects of UV rays. Minimizes color fading.
•Maintains vibrant hair color without sacrificing healthy hair.
•Exclusive patented Fiber Strengthening Complex protects hair from thermal and mechanical damage.
•Detangles and moisturizes hair.